Cereal Festival Banner

Get Your Cereal Chompers Ready


Whether you went to Harper Creek, Central, Lakeview, or St. Phil's, it's like Homecoming when the Cereal Festival comes around. Bring the kids down for breakfast from Kellogg's, Post, and Ralston Foods. They'll be dining with celebrities like Tony the Tiger, Snap, Crackle, Pop, Sugar Bear, Toucan Sam, and Dig 'Em.

More information about Battle Creek Cereal Festival

Special thanks to these sponsors: Farley Estes Dowdel Funeral Home...since 1882...with locations in Battle Creek, Augusta and Battle Creek, Endeavor Charter Academy and Battle Creek Convention and Visitor Bureau

The details

  • The World's Longest Breakfast Table begins at 8:00am Saturday
  • This year the tables will be lined up down West VanBuren Street from Washington to Tompkins Street
  • Stop by and say Morning to Kim and O'Reilly, they'll sign you up for the duck race in the afternoon
  • We'll kick off the Fest with Friday nights Cereal City Grand Cereal Parade at 6pm, downtown Battle Creek