Cereal Fest Parade image with Tony the Tiger, Toucan Sam and Snap, Crackle and Pop

2012 Cereal City Festival featuring the "World's Longest Breakfast Table" Saturday, June 9, 2012, with the Grand Cereal Parade taking place on Friday, June 8, 2012, Downtown Battle Creek

*The parade will start at Davenport University this year due to the downtown revitalization project. We'll see you downtown Battle Creek Saturday, June 9th for the Festival and the World's Longest Breakfast Table. http://www.bcfestivals.com/index.taf?s=2