On Air Now


Listen Live Now » 98.5 FM Battle Creek, Michigan


Current Conditions(Battle Creek,MI 49017)

More Weather »
68° Feels Like: 68°
Wind: S 8 mph Past 24 hrs - Precip: 0”
Current Radar for Zip


Sunny 69°


Mostly Clear 54°


Thunderstorms 77°


Recognition For Old US 27 Car Cruise


COLDWATER. MI (WTVB) - The Old U.S. 27 Motor Tour, which had its sixth annual cruise event this summer in August from Northern Indiana to Northern Michigan, including a stopover in Coldwater, wants to see a new state line sign along the highway at the Michigan-Indiana border. Craig Parrish of Leslie, Michigan, who helped organize the tour, said it’s long overdue, telling Branch County Commissioners Tuesday that right now, there’s just a little sign there, probably more than 60 years old and all it says is “State Line”. He’d like a new sign to proclaim, something to the effect, Branch County welcomes you to historic Old U.S. 27 and Pure Michigan. Parrish believes that tourism for a lot of years into the future will probably be the way a lot of communities, towns, and counties make the economy work where they live. He recalled that sadly in Michigan, much of the manufacturing base disappeared and he added there’s no reason events like the Old U.S. 27 Tour can’t bring travelers back to the state to visit the many towns along the route to shop, eat and spend the night. Parrish cited the success of the Tour’s drawing power this year in Coldwater where it filled up 200 motel rooms on a Tuesday night. The County Commission’s House Committee takes up the proposed state line sign suggestion tomorrow.