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Kalamazoo’s Annual Pride Event Will Feature a new Bells Beer Called “Sparkleberry"


KALAMAZOO, MI (WKZO) -- Kalamazoo’s 6th annual Pride event this summer will be sponsored by Bell’s Brewery and features the debut of a new beer. The fundraiser for the Kalamazoo Gay Lesbian Resource Center attracted 11,000 to the Water Street Festival site last summer.  The event features bands, DJ’s, more than 75 vendors’ food trucks and promotes diversity.

Bell’s will be unveiling a new Beer at the Pride event. “Sparkleberry” is a blend of Sparkling Ale and Raspberry Ale. The 2-day entertainment and educational event will begin Friday June 14th.