Boosting economic development for Branch County and attracting business has been amplified for the past three years by the Coldwater Country/Pure Michigan Partnership and local officials aim to keep it that way. The partnership agreement for the travel and tourism campaign is in place again for 2013 and local businesses are being invited to join in with financial support for the 30-thousand dollar campaign.
It once again includes a radio advertisement recorded by Michigan-native actor and comedian Tim Allen and spotlights the Southern Michigan area as a featured destination with a detailed profile of Branch County being on the state’s tourism, travel and vacation planning website at www.Michigan.org.
Branch County was successfully rebranded to Coldwater Country in 2010 to reflect the state's immensely popular Pure Michigan campaign. Lisa Miller, executive director of the Branch County Economic Growth Alliance, says since the partnership began there has been a significant increase in the amount of web traffic from the Travel Michigan website to local organizations' websites which produces actual visits to the area and an increase in economic spending.