Rum is never in short supply at a Kenny Chesney concert, and now it seems Kenny is launching his own line of the libation, Blue Chair Bay. There is a video of Kenny introducing the beverage posted on YouTube . In the clip, Kenny explains all the elements he worked to capture in the taste of his rum.

More details on Kenny's rum are expected soon, and fans can keep an eye on BlueChairBay.com for any developments.

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