UNDATED (WTVB) - With its record-setting national advertising campaign already underway, Pure Michigan Monday kicked off its tourism advertising campaign in local markets throughout the Great Lakes region. The television and radio ads feature 34 private sector partners and will air in key regional markets and statewide through June.
Coldwater Country is once again a Pure Michigan regional partner. The advertising budget for the spring/summer campaign is $4.8 million dollars, including $ 1.5 million committed by these partners. In total, private sector partners, including five national partners, are contributing $5.5 million in 2013 to help air Pure Michigan ads nationally, regionally and in-state.
Partner contributions to the campaign have nearly doubled since 2011. George Zimmermann, Vice President of Travel Michigan, says the continued growth of the partnership program has allowed for an expanded presence in key markets and growth into new markets within the Great Lakes region and beyond. Zimmerman says through this campaign, the story is being told that Michigan is the perfect summer travel destination. Officials say Pure Michigan has demonstrated its effectiveness, attracting 3.8 million out-of-state visitors last year who spent $1.1 billion at Michigan businesses.