KALAMAZOO (WKZO) -- Z96.5 Kalamazoo’s Alternative launched Monday May 13th playing 10,000 songs in a row. The brand new station will feature alternative artists such as AWOLNATION, Fun., and Imagine Dragons.
Upon reviewing key research that showed a demand for alternative music in Kalamazoo, Midwest Communications made the decision to change its 96.5 WKZO news talk station to the alternative music format. The sound of Z96.5 will be similar to that of Midwest’s alternative radio station in Lansing, 94.1 FM WVIC.
Z96.5 brand manager Jay Morris said that the people surveyed, “had an intense desire for a Kalamazoo station that would play alternative music". Morris went on to say, “It is important to point out that Z96.5 is a locally programmed station in Kalamazoo for Kalamazoo. There’s nothing else like it.” Z96.5 kicks off with a non-stop 10,000 songs in a row and will add air-staff in the coming month.
In regards to WKZO FM listeners, Morris added that, “Everything that made WKZO 96.5 FM a fantastic Kalamazoo product for news, weather, and traffic will still be available on the 590 AM frequency.” The WKZO 590 AM programming includes Detroit Tigers games, The Lori Moore Show, The Big Show with Michael Patrick Shiels, The Trifecta, Mark Levin, Free Talk Live, and Coast to Coast AM.
According to Midwest, Z96.5 will play an active role in the community with appearances, and upcoming concerts as well as being the continued flagship for Western Michigan University sports.