UNDATED (WKZO) -- While Congress battles over the Affordable Care Act, most Americans have no clue they can start shopping for healthcare plans this coming week.
A major part of the healthcare law goes into effect Tuesday when the online Marketplace opens, allowing Americans to shop for plans based on their income and other factors.
Yet according to a Kaiser Family poll, only 15-percent are aware of that fact. The poll also shows people are not only uninformed, but misinformed.
More than half of those surveyed wrongly believe the law creates a new, government-run insurance policy.
In fact it pits existing insurance firms in a highly competitive on-line market and allows consumers to compare one policy and its price-tag with another.
Because Michigan has more insurance firms competing in the pool than any other state, a grand total of 13 firms going head to head on prices, the discounts here will be some of the deepest. Well below the national average.
Those in need of healthcare insurance will have several months to figure out what is best for them.
Similar on-line markets have helped reduce air-fares and travel costs and where the healthcare marketplaces have already been implemented, they have `reduced the cost of health insurance.