LANSING (WKZO) -- Like the return of new TV programming after a summer of reruns, new political ads are expected to air full-force starting right after Labor Day. Tuesday, Governor Snyder's campaign launched its first new TV crusade in over two months. The newest phase of the ad campaign is expected to cost more than two-million dollars from start to election-day-finish.
The campaign of challenger Mark Schauer is already airing ads and will continue to do so, spending about the same amount as Governor Snyder. Additionally, the Democratic Governors Association and Republican Governors Association have their own ad blitzes planned with total spending expected to top 40-million dollars.