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Chrysler plans Jeep brand expansion

Pro Chrysler Jeep staff members are reflected in a sign at the Chrysler dealership during a meeting in Thornton, Colorado December 22, 2008.
Pro Chrysler Jeep staff members are reflected in a sign at the Chrysler dealership during a meeting in Thornton, Colorado December 22, 2008.

AUBURN HILLS (WKZO) -- Chrysler plans to expand its Jeep brand in 2014.

With Jeep poised to sell a million vehicles this year, the automaker is making plans to expand the brand worldwide, particularly in markets in Asia and South America.  Fiat-Chrysler CEO Sergio Marchionne says he wants to add new assembly lines in China and Brazil to produce Jeeps in those markets.

Jeep sold a record number of crossovers and sport utility vehicles worldwide last year and officials say they’re confident they can do even better this year.

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