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Growlers introduce the Selfie uniform to baseball

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KALAMAZOO (WKZO) -- The Kalamazoo Growlers lost the game last night 7 to 5 , but gained some national attention.

The team's management  figured out a way to cash in on the “selfie” craze at a ball game.

The organization asked fans to snap selfies and send them in.

Then uniforms were made using a cloth printed with a mosaic of the photo self-portraits and auctioned during the game.

A number of sports publications and ESPN did stories on the unique promotion.

 

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