KALAMAZOO (WKZO) -- The Kalamazoo Growlers lost the game last night 7 to 5 , but gained some national attention.
The team's management figured out a way to cash in on the “selfie” craze at a ball game.
The organization asked fans to snap selfies and send them in.
Then uniforms were made using a cloth printed with a mosaic of the photo self-portraits and auctioned during the game.
A number of sports publications and ESPN did stories on the unique promotion.