LANSING (WKZO) -- A public relations campaign is now underway statewide in an attempt by gay rights advocates to sway the attitudes of Michiganders to overturn the 2004 ban on same-sex marriage.
Equality Michigan officials say their first step is to push forward with their court challenge to the ban, but if that fails, look for a ballot initiative in 2016.
Executive director Emily Dievendorf says their "roadmap to victory calls for work on two tracks."
A separate campaign appears to be underway to get the state to include gays in the Elliott-Larsen CIvil Rights Act.
The Michigan Competitive Workforce Coalition announced last week that many of the state’s largest employers are already recognizing and offering equal benefits to their gay-employees, because they argue that it makes good business sense to attract the best talent.
They apparently intend to take that message to the Detroit Chamber’s big annual event on Mackinac Island later this month and line up even more business support among the 1,000 participants.
Their rationale appears to be that if the public is behind it, and business is already doing it, that its okay for the State Government to protect the LGBT community against discrimination too.